Race matters in online dating
Back in 2009, the folks over at OKCupid culled through the site’s data and similarly found that race played a big role in who would respond to messages, with some similar (and a few different) findings.Quartz, a business and marketing website, recently released data on the Facebook dating app Are You Interested (AYI), which connects singles within the confines of their direct and indirect Facebook networks.And both black men and black women got the lowest response rates for their respective genders.As a sociologist, I am entirely unsurprised that race matters, especially in such a personal process like dating/mating.
Epicanthic folds and oblique palpebral fissures are common among Mongoloid individuals.However, these findings may come as a surprise to the (quite significant) segments of the population who identify as color-blind; those who label contemporary society post-racial. Social psychologists know that what people say and what they do have little empirical connection.Dating sites capture what we do, and play it back for us.Dating as an institution is a relatively recent phenomenon which has mainly emerged in the last few centuries.From the standpoint of anthropology and sociology, dating is linked with other institutions such as marriage and the family which have also been changing rapidly and which have been subject to many forces, including advances in technology and medicine.
Asian men, black men and black women got the worst ratings, while Asian women and Latina women fared the best.